Gendered greeting cards and representation

I was in a store buying a card for a friend who had a baby recently, and it occurred to me that new baby greeting cards, father’s day cards, mother’s day cards etc are very interesting in terms of media representation and gender. Those of you who are working on gender issues in your films and are looking to write/research gender representation in the media, this may be a nice area to research, go pick up some cards and examine them to see how they’re constructed in terms of gender.

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